A presentation at From The Front - The Treasure of Frontend Island in
September 2012 in
Bologna, Metropolitan City of Bologna, Italy by
SCIENCE of DESIGN Denys Mishunov • @mishunov
"We are designers, not artists; the main difference being that we produce things that solve problems." Paul Boag
… Hippasus of Metapontum stood on the deck preparing to die. Around him stood the members of a cult, a secret brotherhood that he had betrayed. Hippasus had revealed a secret that was deadly to the Greek way of thinking, a secret that threatened to
undermine the entire philosophy that the brotherhood had struggled to build. For
“Zero: The Biography of a Dangerous Idea”
revealing that secret, the great Pythagoras himself sentenced Hippasus to death by drowning. To protect their number-philosophy, the cult would kill…
Arrr you kidding me?
Ippaso di Metaponto, filosofo
Pythagoras 6th century BC
screenshot of iPhone
Golden section 3:4 Square root of 3 5:8 3:5 anything:anything
Screens proportions HDTV, iMac, iPhone5 – 16:9 [0.56] Google Nexus One, Nexus S – 3:5 [0.6] MacBook Pro – 5:8 [0.625] iPhone – 2:3 [0.66] iPad, Kindle – 3:4 [0.75]
"The page is a piece of paper. It is also a visible and tangible proportion, silently sounding the thoroughbass of the book. On it lies the textblock, which must answer to the page. The two together – page and textblock … Robert Bringhurst "The Elements of Typographical Style"
… produce an antiphonal geometry. That geometry alone can bond the reader to the book. Or conversely, it can put the reader to sleep, or put the reader’s nerves on edge, or drive the reader away." Robert Bringhurst "The Elements of Typographical Style"
SIMILARITY in COLOR
SIMILARITY in SIZE
SIMILARITY in SHAPE
Photo from http://kristoff.web.elte.hu/ANG102/ANG102.htm
“Physics is like Sex: sure it may have some practical results. But that's not why we do it.”
Eye Visual Cortex
Similarity Direction Color more
"In everything, no matter what it may be, uniformity is undesirable" "Leaving something incomplete makes it interesting, and gives one the feeling that there is room for growth"
Yoshida Kenko 1330 – 1332
be afraid of new CHALLENGES
“If we want better sites, better work, and betterinformed clients, the need to educate begins with us.”
THANK YOU Typefaces “Give Me Glory”
by Kimberly Geswein
by Lukas Bischoff
Music “A Necessary End”
“Star Wars: A New Hope (Main Theme)”
“City of Prague Philarmonic” (comp. John Williams)
@mishunov · http://mishunov.me · CodePen
View Science of Design.
"Science of Design", the-treasure-of-frontend-island edition.
September 21, 2012, Bologna, IT