Science of Design

SCIENCE of DESIGN Denys Mishunov • @mishunov

DESIGN = communication "We are designers, not artists; the main difference being that we produce things that solve problems." Paul Boag

Geometry Psychology DESIGN Neuroscience

PROPORTION

… Hippasus of Metapontum stood on the deck preparing to die. Around him stood the members of a cult, a secret brotherhood that he had betrayed. Hippasus had revealed a secret that was deadly to the Greek way of thinking, a secret that threatened to Charles Seife undermine the entire philosophy that the brotherhood had struggled to build. For “Zero: The Biography of a Dangerous Idea” revealing that secret, the great Pythagoras himself sentenced Hippasus to death by drowning. To protect their number-philosophy, the cult would kill…

Arrr you kidding me? Ippaso di Metaponto, filosofo 2 √ 1 1

Pythagoras 6th century BC

http://www.invisiblecity.co.uk/

Perect Fifth

screenshot of iPhone

http://www.studioairport.nl/

Golden section 3:4 Square root of 3 5:8 3:5 anything:anything

Screens proportions HDTV, iMac, iPhone5 – 16:9 [0.56] Google Nexus One, Nexus S – 3:5 [0.6] MacBook Pro – 5:8 [0.625] iPhone – 2:3 [0.66] iPad, Kindle – 3:4 [0.75]

"The page is a piece of paper. It is also a visible and tangible proportion, silently sounding the thoroughbass of the book. On it lies the textblock, which must answer to the page. The two together – page and textblock … Robert Bringhurst "The Elements of Typographical Style"

… produce an antiphonal geometry. That geometry alone can bond the reader to the book. Or conversely, it can put the reader to sleep, or put the reader’s nerves on edge, or drive the reader away." Robert Bringhurst "The Elements of Typographical Style"

Psychology Geometry DESIGN Neuroscience

Photo © Laszlo Bardos http://www.cutoutfoldup.com/ Max Wertheimer Zoetrope

GESTALT psychology

PROXIMITY

SIMILARITY in COLOR

SIMILARITY in SIZE

SIMILARITY in SHAPE

Photo from http://kristoff.web.elte.hu/ANG102/ANG102.htm

grabaperch.com

“Physics is like Sex: sure it may have some practical results. But that's not why we do it.” Richard P.Feynman

Geometry Psychology DESIGN Neuroscience

COLOR Eye Visual Cortex

CONTRAST

CONTRAST Similarity Direction Color more

arngren.net

mailchimp.com

"In everything, no matter what it may be, uniformity is undesirable" "Leaving something incomplete makes it interesting, and gives one the feeling that there is room for growth" Yoshida Kenko 1330 – 1332

DON’T be afraid of new CHALLENGES

“If we want better sites, better work, and betterinformed clients, the need to educate begins with us.” Jeffery Zeldman

THANK YOU Typefaces “Give Me Glory” “Sketch Rockwell” by Kimberly Geswein by Lukas Bischoff Music “A Necessary End” by Saltillo “Star Wars: A New Hope (Main Theme)” by “City of Prague Philarmonic” (comp. John Williams) @mishunov · http://mishunov.me · CodePen

SCIENCE of DESIGN Denys Mishunov • @mishunov