Illusion of TIME
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REMEMBER THAT TIME IS MONEY
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SITE LOADING Bounce Rate 1 SECOND vs SITE LOADING 3 SECONDS http://goo.gl/oWgPrn
50 %
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SITE LOADING Conversions 1 SECOND vs SITE LOADING 3 SECONDS http://goo.gl/oWgPrn 22 + %
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Conversions 1 SECOND PERFORMANCE IMPROVEMENT http://goo.gl/E030E 2
- %
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Conversions 1 SECOND PERFORMANCE IMPROVEMENT http://goo.gl/E030E $482.2 billion
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Conversions 2,2 SECONDS PERFORMANCE IMPROVEMENT https://goo.gl/0fx4ma 15,4 + %
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Conversions 2,2 SECONDS PERFORMANCE IMPROVEMENT https://goo.gl/0fx4ma 10,28 million/year
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$88.99 billion
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$88.99 billion
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EASY TIGER
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PERFORMANCE IS NOT MATHEMATICS
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PERFORMANCE IS PERCEPTION
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WEBER-FECHNER LAW “ The just-noticeable difference between two stimuli is proportional to the magnitude of the stimuli. ”
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WEBER-FECHNER LAW DURATION JND JND = k% of DURATION
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20% RULE DURATION JND JND = 20%
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NOTICEABLE = != MEANINGFUL
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“ TIME persists merely as a consequence of the EVENTS taking place in [space]. Martin Heidegger ”
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EVENT START EVENT MARKER END EVENT MARKER
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ACTIVE PASSIVE
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ACTIVE PASSIVE
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ACTIVE PASSIVE
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PEOPLE HATE PASSIVE WAIT
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PREEMPTIVE START EVENT START EVENT MARKER
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- c i g a m PREEMPTIVE START START EVENT MARKER EVENT
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PRELOAD TOP HITS mobile Safari Settings / Safari / Preload Top Hits
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OPENNING IN NEW TAB
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OPENNING IN NEW TAB
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rel=“dns-prefetch” rel=“preconnect” rel=“prefetch” rel=“prerender” rel=“subresource”
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EARLY COMPLETION EVENT END EVENT MARKER
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EARLY COMPLETION EVENT END EVENT MARKER
- c i g a m
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PASSIVE PHASE
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ACTIVE PHASE
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ACTIVE PHASE PASSIVE PHASE
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MODERN USE OF MIRRORS
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THANK YOU @mishunov DigitalGarden AS, Norway
